I’m working on a Marketing exercise and need support.
See reading and homework assignments in Syllabus:
Read Chapter 4 in Winston, and work through all the exercises, between pages 85 through 104.
Read: Pricing research and pricing optimization. dobney.com. http://www.dobney.com/Research/pricing_research.htm
There are a series of very short videos, from the Professional Pricing Society that provide some good frameworks and introductions for thinking about pricing in the enterprise:
Watch: How Should Executives Organize & Manage The Pricing Function?
Watch: What Are The Big Disrupters In The Pricing Industry?
Watch: Digital Innovation Can Improve Pricing Strategy & Processes
Watch: Tips For A Pricing Team Partnering With The Sales Team index=2
Optional Watch: Conjoint Analysis in 10 minutes.
Reflection/Forum Post: Having read the article, watch the videos and thought about this topic: What contributions can analytics and data science make to the science and art of pricing? What sorts of data and insights would the well-informed marketer want to know as they think through pricing strategy?
Note on assignment: This reflection should be between 500 and 1000 words – double-spaced, and submitted as a Microsoft Word Document. Helvetica 12pt.