What type of organizational culture and organizational structure 

What type of organizational culture and organizational structure are necessary in an organization to encourage creativity and innovation and why? Use a contemporary organization and relevant theory as examples to demonstrate your answer and understanding

What type of organizational culture and organizational structure

What type of organizational culture and organizational structure are necessary in an organization to encourage creativity and innovation and why? Use a contemporary organization and relevant theory as examples to demonstrate your answer and understanding.

Firstly, Individual Essay (in report form)

Secondly, In Arial Font size 12

Thirdly, Minimum of eight additional good quality references (Ensure that they are not all website)

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3 Organizational Culture

We begin our discussion of organizational culture with a case study from the aerospace industry (Snyder, 1988):

Plant 10 of Lockheed-California’s L-1011 program was considered an albatross by Lockheed’s top management. In 1979, when Dan Daniels was named vice president of manufacturing and given direct responsibility for the plant, he faced a myriad of performance problems in Plant 10, including production behind schedule, production costs significantly over budget, quality problems, a climate of fear that suppressed information needed to correct problems, and open hostility between departments. Fortunately, from his experiences over the years, Daniels had developed a strong managerial philosophy that was very different from the autocratic and demeaning style of management for which Plant 10 had been known.

From his first week there, Daniels embarked on actions of cultural significance. He began by sending a memo to all employees expressing his philosophy. Realizing they would read more into what he did than what he said, he then promoted his philosophy by walking around and talking to people throughout the plant. At first they were reluctant to talk, but Daniels was persistent and open. He worked with people to solve problems and urged his managers to do the same. He made it clear to his managers that employees were to be treated considerately and fired one punitive manager who was unable or unwilling to change his style. Another manger who would not provide accurate information was replaced. To build team spirit, managers were issued special blue flight jackets that they wore with pride.