week2 mkt498 10-12 slide

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Resource: Assignment Grading Guide

Research a specific product or service of your choosing on the internet.

Create a 10- to 12-slide presentation with speaker notes in which you include the following:

  • Describe the company and the product or service that you researched.
  • Describe the current target market for this product or service, and include an analysis of the following:
  • Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase)
  • Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why)
  • Analyze purchasing trends that may affect current buyer purchasing decisions.
  • Determine potential new market opportunities based on market changes or consumer purchasing trends.
  • Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years.

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