using one or more of the 6 principles of influence quick campaign

I’m working on a Marketing exercise and need support.


  • think of a bad habit that is typical of many students (we chose sleeping)
  • Then, develop a quick marcom campaign idea aimed at changing this habit
  • Use one or more persuasion tools and provide justification why you think these tools in a campaign would be effective (6 tool/principles are below)
  • 1-page limit
  • Times New Roman font

6 Principles of Influence,” are:

  • Reciprocity;
  • Commitment/consistency;
  • Social proof;
  • Authority;
  • Liking;
  • Scarcity.