Based on the case, answer 5 questions. 1. Evaluate the profitability of the company and make sure you rate the forces. Define the industry. Create a rating scale and explain the scale. Profitability potential. 2.Value Chain analysis. Explain how each activity contributes to profits and how each activity is related to one another. 3. Look at two competitors and identify and explain their strategies (Kroger, Whole Foods, Trader Joe’s). What functions in operations that are most important to build competitive advantage. 4.What strategy advice would you give to increase the profits. 3 solutions. How will your solutions impact and influence parts of the organization 5.Assume you summarize the case. Write a 1-page summary using the language of the case. Illustrate the key points.