Total Quality Mgmt: Based on an article write a brief answer for the following question

I’m studying and need help with a Business question to help me learn.

Topic

Gain insights from Xerox’s Benchmarking Experience

Learning Objectives

This discussion is for

  1. assessing what target firms are appropriate for a particular situation
  2. differentiating various types of benchmarking and the measures used for benchmarking

Activities

Answer the following questions:

Reviewhttps://youtu.be/yMjngIXE-40 and the article attached below first.

  1. What types of benchmarking (process, financial, performance, product, strategic, and/or functional benchmarking) did Xerox perform? For each type of benchmarking, what measures were used?
  2. Which target firm(s) that Xerox chose surprised you? Do you think Xerox’s choices of the target firm(s) were appropriate? Explain why.

Just need answer the question, no need to write in essay form, word limit 200-250.