The Paddy Power Betfair Big Data implementation assignment

This is a paper that is focusing on the Paddy Power Betfair Big Data implementation assignment. The paper also focuses on two tasks that contain several instructions to perform.

The Paddy Power Betfair Big Data implementation assignment

Task 1:
Firstly, how have Paddy Power Betfair implemented Big Data and how has it impacted their profitability? (700 words excluding references)

Secondly, you are required to critically discuss the impact of Big Data integration on effective decision making. Your answer should display a thorough and extensive engagement with academic literature and come to the informed judgements of what the impact of integration of Big Data had for the profitability of the company.

Task 2:
Firstly, does the implementation of Big Data Analytics necessarily correlate with a positive return on investment? (1000 words excluding references)

Secondly, you are to come to a judgement regarding the ability to provide the positive ROI (return on investments) for companies investing in Big Data analytics. Your answer should specifically show an engagement with the academic literature regarding both ROI and Big Data. Your answer should conclude with recommendations as to how the current managers must approach the integration of the Big Data analytics in their strategy. Discussion of the theory and your chosen company must be maturely related.

Learning outcomes for this paper assignment:

Implementation of Big Data and how has it impact to profitability

Discussion on the impact of Big Data integration on effective decision making.

Implementation of Big Data Analytics necessarily correlate with a positive return on investment

However, remember you are to come to a judgement regarding the ability to provide the positive ROI (return on investments) for companies investing in Big Data analytics. Your answer should specifically show an engagement with the academic literature regarding both ROI and Big Data. Your answer should conclude with recommendations as to how the current managers must approach the integration of the Big Data analytics in their strategy. Discussion of the theory and your chosen company must be maturely related.