This is a paper that is discussing the economic concepts of a publicly-traded company. The paper also provides additional questions to focus in writing the assignment paper.
The economic concepts of a publicly-traded company
Select a publicly-traded company and utilize the economic concepts discussed in class to discuss this company. The body of the paper (not counting title page or references) must be double spaced and at least 5 pages in length using 12-point font, 1-inch top and bottom margins, and 1-inch side margins. Don’t forget to put the title of your paper and your name on the front page. You should use at least three sources for your references. Your sources can be a journal, a book,
a newspaper articles, or a magazine article. At least one source must be your prescribed textbook for this course. Use the American Psychological Association (APA) style for writing to organize your paper.
Suggested contents include:
Company Proﬁle: Firstly, brieﬂy describe the company, and why you selected this company. Include the size of the company and the mission and vision statements.
Product analysis: Secondly, what types of products are traded in this company. What are the substitutes and complementary products within the ﬁrm and within its industry?
Demand and Sales: Thirdly, what strategies have the ﬁrm used to increase its sales? (Review the ﬁrm’s annual report or business publications.) Indicate which variables you would use to forecast this particular ﬁrm’s demand curve; this industry’s demand curve.
Elasticity: Fourthly, how price elastic are the ﬁrm’s products?
Suppliers: Also, what suppliers does this ﬁrm/industry use? What external factors might affect supplier product/service availability?
Competitor analysis: Lastly, what type of market structure is applicable to the ﬁrm’s industry? What would typical demand curves look like for this ﬁrm? What type of strategies would be usage by ﬁrms in this market structure? Comment on any strategies that this ﬁrm has used based on business publication articles found in the Wall St. Journal, the Economist.