Subaru “Love” Campaign – Discussion Board Post

Can you help me understand this Business question?

The textbook discusses the success of the “Love (Links to an external site.)” campaign used by Subaru over the last decade.The Automotive News discusses how Subaru began to be more specific about which consumers they targeted.

In your initial post, discuss why you think this campaign has been more successful than some other creative appeals Subaru has used in their advertising. How do you think their choice of market target influenced their creative choices?

In your response posts, discuss why you agree or disagree with your classmates’ evaluations of Subaru’s target marketing and their “Love” campaign creative strategy.