Social Media Monitoring

I’m working on a Communications question and need guidance to help me study.

Our readings for this week focus on the role of social media monitoring in the design and development of social media campaigns. Now it’s your turn to practice that skill for a new website, an “eMagazine” – called – “The Nordic Approach.”

https://thenordicapproach.com

Pretend that owner has just hired you as the social media manager for The Nordic Approach.

1. What will be your approach to social media listening/monitoring for the next month?

2. Describe your approach – must be specific and professional.

3. Let’s assume that we have access to the paid Hubspot tools, and we’ll use our Talkwalker free trial, but otherwise, let’s plan to use “free” tools for our small non-profit client.

4. What do you recommend?

5. You have to use at least 3 reference the course readings and specific examples from thenordicapproach.com to support your claims. (Do not use outside sources)

Readings:

1. https://www.brandwatch.com/blog/social-listening-g…

2. https://cdn2.hubspot.net/hub/53/file-2321319114-pd…

3. https://www.brandwatch.com/blog/what-is-social-med…