I’m studying for my Business class and need an explanation.
Part-1 Self and Brand Story (5 Marks) Write about yourself (Your story in a similar fashion as you write a brand story) in maximum 50 words. Write about both brands (as identified by you) (brand story) in maximum 50 words (for each brand). What is common in these three stories? (Explain in maximum 100 words) Note: you may like to visit http://www.marketingmo.com/strategic-planning/how-to-create-a- compelling-brand-story/ for some ideas and examples CLOs being assessed: Following course learning outcomes will be assessed through this assessment: • Create key elements of brand architecture including the brand promise, brand purpose, brand identity, and brand reputation • Work-ready deliverables: Brand Story, Brand Charter, Personal branding, Present heart and soul of your brand to gain audience attention