Select an organization of your choice from Saudi Arabia

Select an organization of your choice from Saudi Arabia, engaged in the process of practicing Marketing Management. Discuss in detail the stages and steps for the Marketing Process, the organization is practicing (with diagram). Word count: 1000 words.

Select an organization of your choice from Saudi Arabia

Q1. (75 marks.)
Select an organization of your choice from Saudi Arabia, engaged in the process of practicing Marketing Management. Discuss in detail the stages and steps for the Marketing Process, the organization is practicing (with diagram). Word count: 1000 words.
Q2. (25 marks.)
You are asked to suggest some changes for the existing Marketing Process of this above-selected organization, helping the organization to sustain in the competitive Marketing environment. Give your valuable suggestions to the selected organization referring to the absent, not performed well and have scope for so-called improvement through/in their existing practices of Marketing Process.
Word count: 500 words.

 

What is a strategic marketing process?

A strategic marketing process is just as it sounds – it’s a plan that lays out all of the elements connected with and impacted by your business’s marketing initiatives. We’ll go into more detail in just a bit, but a marketing process should cover things like:

Firstly, Your company’s mission, goals and objectives (and these things are not one and the same – learn more about defining your goals and objectives and the differences between them).

Secondly, The strengths, weaknesses, opportunities and threats that affect your brand’s marketing.

Thirdly, Your target audience and the specific needs of this group.

Fourthly, The required resources and distributed channels you’ll use to carry out your plans and support marketing initiatives.

Further, Actionable, measurable metrics that provide a clear picture of where efforts stand according to the process, and how successful outreach and interactions with customers have become.

Your marketing process doesn’t just concern your own brand, but your positioning in your industry as well. It’s the roadmap that propels you forward in your unique marketplace and helps you make valuable, memorable connections with your target audience.