RTL 3030 Case study

Can you help me understand this Marketing question?

Format for Assigned Cases: 1. Cover Page: Name, date, case 2. Situation Analysis: summarize the case in your own words. 1 page or less 3. Major Question – right from the book 4. Alternative Solutions to the problem (must have a minimum of 3) a. Advantages for each alternative b. Disadvantages for each alternative 5. Recommendation: which alternative do you think is the most viable and why? (this should be about 1 page) 6. Justification: back up your decision with outside resources; minimum 3 per case (textbook should be a source). 7. Works Cited Page