Positioning Statement and Motto

Positioning Statement and Motto

You will create a Positioning Statement and Motto for Jeep Cherokee.

Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template.

Chrysler in motion

Jeep Cherokee

General Brand Marketing

Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

I have downloaded the template for you.

1. Target Customers/Users

Who are the target customers for the company/brand?

[Insert response]

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

[Insert response]

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?

[Insert response]

What do these target customers’ value?

[Insert response]

2. Competitors

Who are the brand’s competitors?

[Insert response]

What product category does the brand fit into?

[Insert response]

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?

[Insert response]


What is the brand’s uniqueness?

[Insert response]

What is the competitive advantage of the brand? How is it different from other competing brands?

[Insert response]


Does the brand have any attributes or benefits that dominate competitors?

[Insert response]


4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand. Below is an example of BMW’s positioning statement and motto.

BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

BMW Motto: BMW is the ultimate driving machine.

[Insert response]

 

Positioning Statement and Motto

I’m studying for my Marketing class and need an explanation.

In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

  • Option A
  • Option B
  • Option C
  • Option D

Tesla

Chrysler in motion

General Brand Marketing

Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Amazon

Smoothie King

Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.

We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

Amazon

Suave

Suave® products offer great quality beauty and grooming solutions for the entire family to help you look good, smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products that work as well as premium brands. In 2016, Suave® introduced new products across its diverse portfolio to bring great quality beauty to everyone.

Amazon

Nintendo

At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.