Operations Management – Morrison Compnay Case Study
After reading the case, provide a written analysis that includes the following. Your analysis should be 3 pages typed, double-spaced, 12-point font. 1) Provide an analysis of the current situation: What are the problems and how serious are they? What is their effect on the system? What’s causing the problems? Perform a capacity analysis. How did Morrison get into this situation? How has its business evolved? Has operations changed to accommodate this growth? 2) Provide a comparative analysis of product lines: What criteria should be used to assess the respective performance of the product lines? What are the competitive priorities of each? How well does Morrison meet these criteria? What does its production system have to be good at? What are the differences in product characteristics between the two product lines? Why does the mismatch matter? Is it that the existing system is not working well, or is it the wrong system? 3) Recommendations: How do you propose to resolve the conflict between what the products require and the current system’s capabilities? Would you divide production to separate the product lines? What are the benefits of dividing production by product line? What are the risks? What about splitting standardized from custom products? How might that be achieved? Are any other changes required?