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Starbucks. Analyze the corporation’s change process based on Kotter’s 8-Step to Change using the Organizational Change Chart.

Kotter’s 8-Step Change Model

  • Step One: Create Urgency.
  • Step Two: Form a Powerful Coalition.
  • Step Three: Create a Vision for Change.
  • Step Four: Communicate the Vision.
  • Step Five: Remove Obstacles.
  • Step Six: Create Short-Term Wins.
  • Step Seven: Build on the Change.
  • Step Eight: Anchor the Changes in Corporate Culture.

Was this a positive organizational change? Why or why not? If so, what strategies and tactics were effective or ineffective in creating positive organizational change? What strategies and tactics would have worked better?