Need assistance with a discussion question

I don’t know how to handle this Health & Medical question and need guidance.

Write at least a 250 word response (words in the reference section do not count towards this length requirement), to include at least 2 peer reviewed reference cited in proper APA format, to the following question. Note that the replies should be in your own words; paraphrase content from sources. Direct quotes should be used sparingly, if at all. Sources are to be used to support your points and insights, not make them for you. NO post should be comprised of more than 15% of verbatim cited content from sources.

What takes precedence for the organization: reducing waste, improving a product, or streamlining a process; or deliver on a brand promise? Defend your answer.