Monster Energy Drink draft
Advertising Company
This ad will captivate the viewers to use Monster Energy Drink as their energy drink of choice to stimulate their bodies from fatigue
Objective
The objective for advertising Monster energy drink is to create more awareness in a world where Red Bull is the market leader of energy drink. The advertisement will assist in product differentiation as it will assist the audience to identify reasons why they will take Monster Energy drink rather than Rockstar or Red bull. It will also remove the doubt of the alcohol aspect in the drink.
Product
Monster energy drink is an energy supplement beverage made up with ingredients like Gingko biloba, guarana, and ginseng which differentiates it from Red Bull the market leader. The manufacture for Monster Energy Drink is Hansen Natural Corporation. Monster Energy drink is packed in a 16-ounce can.
Message
The taste, the kick and the quench achieved by Monster Energy Drink is the boost that you require to unleash the beast. It removes all the fatigue, dizziness and gives you unbelievable energy to kickstart your mind without any alcohol in your body. What other stimulant do you require if not Monster Energy Drink.
Direction
Monster Energy Drink focuses on young customers and urban market. Some of the medias to be used include:
” Television
” Mobile billboard
” Internet and website advertisements
Audience
In contrast to other industries, energy drink is a new and developing industry with a distinctive and different target market. The target audience for this brand is male teenagers and people in their 20s. will apply the hip-hop crowd, extreme enthusiasts, and gamers as specialized consumers.
Competitors
Red Bull functional/energy drink and Rockstar
Creative philosophy
Unleash the beast to pierce an energy that strikes back
Checklist
Name
Company: Monster Energy Drink
Channels used to advertise
” Televised
” Print ads
” Facebook
” Twitter
” Instagram
” Radio
” Trade shows
” Billboards
” Live events
The ad will aim
” Males
” Females
” Ages 15-20
” Ages 21-35
” Ages 56+
” Whites
” Black
” Spanish
” Asians
” Wealthy
” Middle class
Most likely
” Men particularly the youthful as they are more active and require boost
this is a draft for the project.
now i want you to briefly explain in paragraphs
