I’m studying and need help with a Management question to help me learn.
After reading Chapter 6, review Case Activity: A Plan for Fair Trade Mojo. Develop an 8 Step Program Plan for Fair Trade Mojo.
NOTE: In the Assignment Submission area, click Write a Submission to type your response, or copy and paste your response directly into the screen. You may also click Browse My Computer to attach a file containing your response.
Case Activity: A Plan for Fair Trade Mojo
Fair Trade Mojo, a chain of coffee houses, conducted market research and found that college students would be an excellent audience for its product and services. The research emphasized one challenge: half of the students know what fair trade means, but nearly all (82 percent) agreed/strongly agreed that fair trade deserves their business. To this end, Fair Trade Mojo has contacted your public relations firm and asked you to develop a comprehensive plan that does two things:
(1) creates brand awareness, including an understanding of what fair trade coffee is, among college students and
(2) increases walk-in business at their local stores in college towns.