MG5565 International Management
In this assignment, you need to demonstrate an in-depth understanding of the international strategy of the company as well as the theories covered in the lectures. You are expected to use relevant materials from a range of sources, including textbooks, journal articles, conference proceedings etc. when formulating your assignment.
Collect secondary data from a real-life company which has internationalized (operated in more than two countries), and answer the following questions:
1. How do you judge this companied is internationalized, what evidence do you employ to support your argument?
2. Focus on one of the following areas to illustrate the chosen company’s international strategy, based on theories learned from this module.
Cultural difference management
Corporate social responsibility
Entry mode choices
Balancing the tension between globalization and localization
3. Based on your analysis, what would you suggest the CEO of the chosen company to change or improve in their strategies, why?