marketing memo

I need an explanation for this Marketing question to help me study.

Your memo should give a well reasoned argument about why you chose the specific country that you did. Consider:

  • country stability and risk
  • general economic conditions
  • cultural issues that may affect consumer behavior particularly with respect to food
  • the market size for ice cream and desserts
  • general market trends
  • market growth rate and potential opportunity.

For the country that you chose, complete a thorough market analysis, including:

  • Competitive Analysis
  • Target Market/Specific Customers
  • Barriers to Entry:

Your memo should be concise and to the point. Statements should be backed up by data and properly referenced.

Use charts and graphs when appropriate to illustrate data.

Rubric

Team Memo #1 (2)

Team Memo #1 (2)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeCountry comparisons

2.75 pts

Well done

2.4 pts

Competent

2.0 pts

Needs more detail

0.0 pts

Missing

2.75 pts

This criterion is linked to a Learning OutcomeCountry Selection

1.75 pts

Well done

1.4 pts

Competent

1.0 pts

Need more detail

0.0 pts

Missing

1.75 pts

This criterion is linked to a Learning OutcomeGrammar, typos, format

0.5 pts

Well done

0.4 pts

Competent

0.2 pts

Needs editing

0.0 pts

Novice

0.5 pts

Total Points: 5.0