Trimester T1 2020 Unit Code HI5004 Unit Title Marketing Management Assessment Type Individual Assignment This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. Assessment Title Tutorial Question Assignment 1
Purpose of the assessment and linkage to ULO.
Student is required to answer 5 questions come from the recorded tutorial questions every week from week 3 to week 6 The following Unit Learning Outcomes is applicable to this assessment: – Student will be able to, integrate theoretical and practical knowledge of Marketing Management – Research the tools for gathering marketing information and utilise the tools to assess markets – Evaluate consumer behavior and its effect on business performance – Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning Weight 25%
Total Marks 50 Marks Word limit The word limited is provided in each question
Due Date Week 8 – 22/5/2020 Friday 11:59 PM [Late submission penalties accrue at the rate of -5% per day] Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.
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Assignment Specifications Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of
marketing management
Details
Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial
questions from week 3 to week 6.
Question 1 Week 3: Tutorial 2 (10 marks)
The firm’s success depends not only on how well each department performs its work, but also
on how well the various departmental activities are coordinated to conduct core business
processes. List and briefly describe in 300 words the four core business processes. Use an
example for each process to illustrate your discussion
Question 2 Week 4: Tutorial 3 (10 marks)
Explain what is qualitative research and why it might be useful to marketers. What are its
major drawbacks? Answer this question in 300 words
Question 3 Week 5: Tutorial 4 (10 marks)
“Consumers have become part-time marketers”. Use the information from the video and
discuss to this statement in 300 words. – The discussion must contain the information from video – You must support your discussion by referring to 3 additional academic sources from
ProQuest (ensure that you reference them correctly)
Question 4 Week 5: Tutorial 4 (10 marks)
The family is the most important consumer buying organization in society, and family
members constitute the most influential primary reference group. Name two family
categorizations and discuss the impact of each of the categories on buying behavior. Answer
this question in 300 words
Question 5 Week 6: Tutorial 5 (10 marks)
Watch the video and answer all 3 questions in a total of 300 words. 1. How can Tesla implement a marketing campaign with limited budget? (4 marks) 2. Who is the target customer of Tesla? (3marks)
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3. What is the future of Tesla? (3 marks
Marketing Management
I’m stuck on a Management question and need an explanation.
Marketing Management
Activity 5
This activity/assignment will help students understand concept of positioning and its importance
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Activity 6
This activity/assignment will help students understand the importance of retaining existing customers
Activity: Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Executing the project Assignment 3
Case Study 11.1: It’s an Agile World
This case illustrates a common problem in software and IT development, where programmers and IT staff are anxious to lock in specifications as early as possible so they can “get to work” without having to worry about invasive or disruptive input from the end users. Unfortunately, what typically happens is that the finished product is not what the users needed or thought they needed and a long list of fixes and modifications are needed to make it work correctly. This case is based on a true story in a hospital IT department that routinely struggled with these sorts of user conflicts until they sifted to an Agile methodology.
Questions
- Why does the classic waterfall project planning model fail in this situation? What is it about the IT department’s processes that leads to their finished systems being rejected constantly?
- How would an Agile methodology correct some of these problems? What new development cycle would you propose?
- Why are “user stories” and system “features” critical components of an effective IT software development process?
- Using the terms “Scrum,” “Sprint,” and “User stories,” create an alternative development cycle for a hypothetical software development process at Northwest Regional Hospital.
Case Study 12.2: “First Come, First Served”: Resource Challenges for Sunrise Restoration
This case is intended to highlight the challenges in resource assignment, particularly in the common cases where project managers within the same firm are competing with each other for the use of scarce and valuable human resources to accomplish their tasks. Without clear guidance from top management and a valid priority system, the ability to acquire resources is often the result of chaotic bargaining and negotiation among equals. This case is based on a real situation and the outcomes were very much in line with the way they are described in the case. The business owner did not want to simply invest in more resources for fear that they would be underutilized. He much preferred the system of negotiating among his project managers, even if that led to inefficient utilization of the resources that were available. Students can be asked to take the side of the owner or Tyler to debate the options that Sunrise can use to manage its resources.
Questions
- Describe some of the resource constraints that Sunrise and its project managers are facing.
- Is Sunrise’s current model of prioritizing resource assignments viable? Why or why not?
- How could technology alleviate some of Sunrise’s resource management issues?
- Would Tyler’s suggestion to hire additional technicians and purchase more equipment solve the resource problems at Sunrise? Why or why not?
Executing the project
Assignment 4
Activity I – Your university is holding a fund-raiser and will be hiring a band to entertain spectators. You have been selected to serve as the event project manager and have created a Work Breakdown Structure and duration estimates for the activities involved in site preparation for the event. Construct a network activity diagram based on the following information:
Activity
Description
Predecessors
Duration (Days)
A
Site selection
None
4
B
Buy concessions
A
4
C
Rent facilities
A
2
D
Build stands
A
5
E
Generator & wiring installation
C
2
F
Security
B
4
G
Lighting installation
E
2
H
Sound system installation
E, F
2
I
Stage construction
D
3
J
Tear down
G, H, I
4
1. Conduct both a forward and backward pass using AON notation. What is the estimated total duration for the project?
- Identify all paths through the network. Which is the critical path?
- Which activities have slack time?
- Identify all burst activities and merge activities.
Activity II – Given the following information, answer the questions about this project:
Activity
Expected Duration
Predecessors
A
4 days
—
B
9 days
A
C
11 days
A
D
5 days
B
E
3 days
B
F
7 days
C
G
3 days
D, F
H
2 days
E, G
I
1 day
H
1. Draw the network as a Gantt chart.
- What is the critical path? Which activities have slack time?
- What would happen if activities B and D each took 5 extra days to complete instead of the expected duration? How would the critical path change?
Marketing Management
I’m stuck on a Management question and need an explanation.
Marketing Management
Activity 5
This activity/assignment will help students understand concept of positioning and its importance
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Activity 6
This activity/assignment will help students understand the importance of retaining existing customers
Activity: Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Executing the project Assignment 3
Case Study 11.1: It’s an Agile World
This case illustrates a common problem in software and IT development, where programmers and IT staff are anxious to lock in specifications as early as possible so they can “get to work” without having to worry about invasive or disruptive input from the end users. Unfortunately, what typically happens is that the finished product is not what the users needed or thought they needed and a long list of fixes and modifications are needed to make it work correctly. This case is based on a true story in a hospital IT department that routinely struggled with these sorts of user conflicts until they sifted to an Agile methodology.
Questions
- Why does the classic waterfall project planning model fail in this situation? What is it about the IT department’s processes that leads to their finished systems being rejected constantly?
- How would an Agile methodology correct some of these problems? What new development cycle would you propose?
- Why are “user stories” and system “features” critical components of an effective IT software development process?
- Using the terms “Scrum,” “Sprint,” and “User stories,” create an alternative development cycle for a hypothetical software development process at Northwest Regional Hospital.
Case Study 12.2: “First Come, First Served”: Resource Challenges for Sunrise Restoration
This case is intended to highlight the challenges in resource assignment, particularly in the common cases where project managers within the same firm are competing with each other for the use of scarce and valuable human resources to accomplish their tasks. Without clear guidance from top management and a valid priority system, the ability to acquire resources is often the result of chaotic bargaining and negotiation among equals. This case is based on a real situation and the outcomes were very much in line with the way they are described in the case. The business owner did not want to simply invest in more resources for fear that they would be underutilized. He much preferred the system of negotiating among his project managers, even if that led to inefficient utilization of the resources that were available. Students can be asked to take the side of the owner or Tyler to debate the options that Sunrise can use to manage its resources.
Questions
- Describe some of the resource constraints that Sunrise and its project managers are facing.
- Is Sunrise’s current model of prioritizing resource assignments viable? Why or why not?
- How could technology alleviate some of Sunrise’s resource management issues?
- Would Tyler’s suggestion to hire additional technicians and purchase more equipment solve the resource problems at Sunrise? Why or why not?
Executing the project
Assignment 4
Activity I – Your university is holding a fund-raiser and will be hiring a band to entertain spectators. You have been selected to serve as the event project manager and have created a Work Breakdown Structure and duration estimates for the activities involved in site preparation for the event. Construct a network activity diagram based on the following information:
|
Activity |
Description |
Predecessors |
Duration (Days) |
|
A |
Site selection |
None |
4 |
|
B |
Buy concessions |
A |
4 |
|
C |
Rent facilities |
A |
2 |
|
D |
Build stands |
A |
5 |
|
E |
Generator & wiring installation |
C |
2 |
|
F |
Security |
B |
4 |
|
G |
Lighting installation |
E |
2 |
|
H |
Sound system installation |
E, F |
2 |
|
I |
Stage construction |
D |
3 |
|
J |
Tear down |
G, H, I |
4 |
1. Conduct both a forward and backward pass using AON notation. What is the estimated total duration for the project?
- Identify all paths through the network. Which is the critical path?
- Which activities have slack time?
- Identify all burst activities and merge activities.
Activity II – Given the following information, answer the questions about this project:
|
Activity |
Expected Duration |
Predecessors |
|
A |
4 days |
— |
|
B |
9 days |
A |
|
C |
11 days |
A |
|
D |
5 days |
B |
|
E |
3 days |
B |
|
F |
7 days |
C |
|
G |
3 days |
D, F |
|
H |
2 days |
E, G |
|
I |
1 day |
H |
1. Draw the network as a Gantt chart.
- What is the critical path? Which activities have slack time?
- What would happen if activities B and D each took 5 extra days to complete instead of the expected duration? How would the critical path change?
