Marketing Journal – Chapter 10.Qualitative vs. Quantitative Data Collection

Help me study for my Marketing class. I’m stuck and don’t understand.

the journal is write for the The Arm&Hammer each question just write the 50world is ok

1.Select one of the four examples of Qualitative Research listed in Exhibit 10.5. Be sure to name the selected example on which you base your answer. Discuss (1) how your chosen good might use this type of research to better understand its target market and (2) how that information could be applied to make a marketing decision.

2.Select one of the four examples of Quantitative Research listed in Exhibit 10.5. Be sure to name the selected example on which you base your answer. Discuss (1) how your chosen good might use this type of research to better understand its target market and (2) how that information could be applied to make a marketing decision.