This is a paper that is focusing on the Impact of Globalisation on Quality Standards on McDonalds. The paper also provides a brief description of the case study to use in writing the paper.
Impact of Globalisation on Quality Standards on McDonalds
1.0 Title
-The Impact of Globalisation on Quality Standards in Improving Customer Satisfaction in the Catering Industry with the Case of McDonalds
1.1 Introduction
The Focus of this research is on Customization and Quality Standards Maintenance in McDonalds Global spread. The first McDonalds store was built in 1940 by McDonald Brothers mr Dick and mr Mac’ Ray Krock is the first official Franchise for McDonalds in 1954. Companys vision and mission was to deliver quick service, quality products, quality service and cleanliness. The success of franchisee began to grow so quickly and rapidly by 1961 though in number they opened the 100 one was in Chicago. Franchisee owner Ray Krock also brought all the McDonalds rights from MrDick and mr Mac for 2.7 million in 1961.
Impact of Globalisation on Quality Standards on McDonalds
Mr Ronald Mcdonalds made his big debut and net income exceeded by $ 1 million in 1966. Also it was listed first in New York Stock Exchange. In 1967 McDonalds went global by expanding and introducing Bigmac McDonalds in different countries. By 1970 every store in USA had at least one McDonalds in every state in and several in different countries around the world, countries like France, Japan, and Germany. It’s a great achievement from customers perspective they have started serving food on table it has also started self service machine that improves service and saves time standing in queue.
This has increased the level of customer’s satisfaction and increased the sales turnover. overall, it has become a family oriented restaurant so you can see lots of family going for a meal in McDonalds all over and its Global, saying that its Global maintaining the standard of their products all over the world in McDonalds
Overall, the case provides a discussion on how McDonald’s has created a impact on both customer loyalty for their products and services. This case focuses on Globalisation with McDonald’s as a case study.
1.2 Aim
-To Evaluate the Effects of Globalisation in Quality Standards of Catering Industry in
McDonalds
1.3 Objectives
Firstly, to Explore how Quality Standards in McDonalds affect customers loyalty.
Secondly, to Explore how Cultural effects Consumer Choice of Food in McDonalds
Thirdly, to Evaluate the Impact of Globalisation on consumer choice of restaurant catering Industry.
