This is a paper that is focusing on the student to Identify the segmentation and targeting strategies in organizations. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Identify the segmentation and targeting strategies in organizations
MRKT8020: Sales and Marketing
Choose ONE organisation in an industry of your choice and prepare a 3,000 word (minimum 2700 maximum 3100) Microsoft Word document to answer the following questions:
1). Firstly, identify the segmentation and targeting strategies used.by the chosen organisation.(400 words more or less) (12 marks)
2). Secondly, describe the possible choice criteria that may be used by customers considering buying any ONE specific product or service sold by the chosen organisation. .(400 words)
3). Thirdly, give an account of the identifiable elements of the service culture of the chosen organisation and suggest whether you consider the organisation to be customer-centric? .(800 words) (22 marks)
4). Fourthly, critically evaluate the customer retention strategies of the chosen organisation. .(800 words)
5). Lastly, discuss, using examples, any THREE issues that you consider may affect the management and evaluation of sales and marketing personnel in the industry in which your chosen organisation is based. .(800 words) . (22 marks)
Remember, ensure that the pages are exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.
Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.