Help me to answer a question and prepare one slide of PPT for the answer

I need an explanation for this Accounting question to help me study.

Read the article https://hbr.org/2017/08/great-digital-companies-build-great-recommendation-engines

And answer the question:

Explain how recommendation engines are likely to evolve to provide better customer interaction?

250 words and 1slide PPT is enough because this is a group presentation I only need to answer this one.

All the work must be original

Turnitin report is required