I need an explanation for this Literature question to help me study.
Public Relations
The Publics and Research
In This Is PR read
Chapter 4, Research: Planning, Processes and Techniques
Chapter 5, Publics and Public opinion
For this assignment, you are to assume that you are a PR consultant attempting to persuade the American Public that everyone should vote by mail in the fall for the presidential election.You do not have to agree with a position to make arguments in favor of it.
- Introduce the topic and select three specific audiences including a mix of negative and positive audiences.
- Research the three diverse specific target audiences–publics. Be sure to document this information using the correct APA format.
- List specific methods for getting additional research on these audiences.
- Write two arguments to persuade each group to your point of view. In other words for three audiences, you should have six excellent arguments.
- Discuss the overall relationship among the audiences and explain how this would impact a persuasive approach to achieving your goal.
The research for this paper should come from EBSCO
Write the questions out and then respond to them one at a time.This paper should be a minimum of 7 pages.See the writing guidelines for the correct way to use the APA format. Label your file correctly:SmithJaneCom4445ex1
Critical Thinking Rubric
|
Excellent (3) |
Acceptable (2)` |
Unacceptable (1) |
Explanation of issues |
The student clearly introduces and explains the issue selecting at least three audiences which are affected by the topic. The topic must include one audiences which has a negative perspective on the issue. |
The student introduces the topic, but fails to include three specific audiences which will be affected. |
The topic is not clearly introduced.Only vague information is given and the audiences are not clearly identified. |
Evidence Selecting and using information to investigate a point of view or conclusion |
The student includes specific research on each of the audiences.Several sources should be included for each of them. |
The student includes general information on each of the audiences from research.The APA format is not used perfectly. |
Little information is giving on the audiences and the APA format includes numerous problems. |
Influence of context and assumptions |
Lists numerous ways to research these audiences. The paper documents the text using the correct APA format. |
Lists several ways to research these audiences. The material is documented basically correctly with only minor mistakes. |
Has little knowledge of the text material on research. No documentation is present. |
Student’s position (perspective, thesis/hypothesis) |
Student writes two distinct arguments which would persuade each of the three audiences. |
The students write four distinct good arguments which address the audiences. |
The student has fewer than two good arguments addressing all three of the audiences. |
Conclusions and related outcomes (implications and consequences) |
The students discuss the relationship among the audiences and how these relationships will have to affect the overall approach. |
The students discusses the overall approach to persuading these groups, but gives little attention to the relationships among the groups. |
The paper includes little planning for an overall approach. |