Evaluating Samples

I’m working on a Writing exercise and need support.

Please select one of the two example studies we read this week: 1) Waters (2009); or 2) Zarcadoolas et al. (2011)

Please identify the study you are focusing on in the subject line of your post. In the body of the post, identify the communication research method used for the study. Next comment on the quality of the study’s sample. Identify the type of sample used and critique its quality. Please be specific and use at least 2 of the criteria outlined this week for evaluating the quality of a sample.

  1. Waters, R. D. (2009). The importance of understanding donor preference and relationship cultivation strategies. Journal of Nonprofit & Public Sector Marketing, 21, 327-346.
  2. Zarcadoolas et al. (2011). Health literacy at work to address overweight and obesity in adults: The development of the obesity action kit. Journal of Communication in Healthcare, 4(2), 88-101.