I’m stuck on a Communications question and need an explanation.
Discussion Response #5 Prompt:
Congratulations! You have been recently hired as the direct of ticket sales at Miami University. Your first task is to price tickets for the upcoming 2020 football season. Using the actual upcoming 2020 football schedule, I want you to discuss ticket pricing strategies for maximizing revenue for the Miami Athletic Department.
Which games have the highest demand and which have the lowest? Who are your target markets? How could you use any of the following ticket pricing strategies: dynamic ticket pricing, variable ticket pricing, bundling, personal seat licenses? Would you practice price discrimination? How would you segment markets? Would you provide quantity discounts?
The 2019 schedule can be found here: https://miamiredhawks.com/sports/football/schedule
**Let’s assume that Coronavirus will NOT impact the season in any way**
Rubric
Topic Discussion Responses (2020)
| Criteria | Ratings | Pts | ||
|---|---|---|---|---|
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This criterion is linked to a Learning OutcomeDirectly Addresses Discussion PromptRather than simply writing 300 words (500 for graduate students) on the general topic, the post should directly answer the question posed. |
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2.0 pts |
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This criterion is linked to a Learning OutcomeCoherent Structure and OrganizationA fully developed response that uses a clear thesis statement, is well organized, and has a logical structure: Introduction, Development, and Conclusion. |
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2.0 pts |
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This criterion is linked to a Learning OutcomeOriginality and Critical ThinkingResponse demonstrates critical thinking and offers original ideas/conclusions/insights. Evidence of additional thinking and originality beyond concepts and examples introduced in course material. |
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2.0 pts |
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This criterion is linked to a Learning OutcomeUse of Course Concepts and MaterialsEngages, uses appropriately, and cites appropriately, the relevant concepts, theories, and information drawn from course lectures, readings, and videos. The citation of the course material should be a mixture of direct quotation and paraphrasing. |
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2.0 pts |
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This criterion is linked to a Learning OutcomeQuality of Additional ResearchResponse builds upon existing knowledge from course material by finding quality, relevant, and original references/sources to offer new insights on the topic. The citation of the additional research should be a mixture of direct quotation and paraphrasing. |
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2.0 pts |
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Total Points: 10.0 |
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