Discussion Post

In Chapter 1 of the textbook, the authors describe the four “Ps” of the marketing mix: product, price, place and promotion. As individual consumers we are surrounded by marketing efforts daily through multiple channels, methods, and locations. In the marketing trade consumer-based marketing is known as B2C. For marketing majors an understanding of the differences between consumer-based and B2B marketing is an essential element of the course.

In this introductory post you are asked to articulate your current perceptions of B2B marketing and explore the differences between B2B and B2C marketing. In your post utilize examples that reinforce (or contradict) at least two of the main points of Chapter 1 in your text. You may also utlilize the video resources in the Week 1 Resources folder in helping you prepare your opening response. Each of the videos explores some of the differences between B2B and B2C marketing.

Between 300 to 500 words


discussion post

I’m studying and need help with a Economics question to help me learn.

As shown in the I Love Lucy video clip, A Little Bit of Cuba and a Big Hunk of America are both in the restaurant market. Imagine the kind of market structure that restaurants in general operate in.

a. Using the table provided in the AVP describing the characteristics of the different market structures, classify the market structure that restaurants in general operate in. Explain your reasoning.

b. Choose a different firm from a different market structure and explain the characteristics of that market. It is best to go with a firm you frequent or are familiar with so you can speak from your own personal experiences. Note: Make sure that in parts a. and b. you described how competition affects the buyers and sellers involved in these market structures.

enclosed is a written transcript of the video