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Topic: Strategic Marketing/Communication Plan
Question/Prompt: For Discussion Board Forum 5, continue to develop your proposal to include Strategic Marketing/Communication Plan (Section 9) for your mock organization. Set realistic and measurable performance targets and time lines for communication or marketing strategies that are related to the target markets you wish to reach with your organization. Consider presentation, packaging, competition, crises communication, sustainability, and market entry/development strategy. Use the provided template to guide your draft development. You must cite at least 2 scholarly or biblical resources in current AMA format in your work. You will be graded on how comprehensively you address the content for Section 9 in your original submission.