This essay entails a Customer Relationship Management program and the Major Pricing Strategy which uses profit and loss accounts to manage. Customer Relationship Management uses the global market inventories to prevent failure of any home or international business.
Customer Relationship Management Major Pricing Strategy
Firstly, for this task, you will select a business that would like to develop new products and services to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products. You will then identify the target market. Consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive An originality report is provided when you submit your task that can be used as a guide. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Secondly, develop a proposal for your chosen business’s global strategic marketing plan in which you do the following. Identify two new products and/or services that the company can sell or offer to a global market. Discuss three different methods you used to determine that there is both a need and global market for these products. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
Thirdly, analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). Analyze how the global supply chain may affect the product or service. Discuss a major pricing strategy aligned to your products and/or services. Position within the overall market strategy of the global marketplace.