Cultural Meaning in Advertising paper

I’m studying for my Business class and need an explanation.

Cultural Meaning in Advertising

Read the article “The Cultural Meanings in Products & Brands” located under the Content Tab…Course Home.


  • Locate a current ancient cultural symbol used in modern advertising. Do NOT use Nike, Disney, or Starbucks as your company.
  • In a 3 page paper discuss the symbol you have chosen. Analyze and draw out the meaning connections you believe the symbol is likely to create in a consumer’s mind.
  • Use the APA Style format. This is a research paper and should include an introduction, body content, and a conclusion. In addition, use in-text citations. Your second required text will help with your writing.
  • Use Arial font, 12 point size.
  • Include a Reference Page, correctly formatted according to APA. Under the Content Tab, there are a couple of websites that will help with this.
  • Grammar is very important in research writing under the Content Tab…Course home you will find a List of Common Grammar Errors. Review this list prior to writing your paper.
  • This paper is worth 100 points, see the syllabus for the grading rubric.