Create a Persona

I’m studying for my Business class and need an explanation.

This is an opportunity to create a customer persona using you as the example. Using the layout on page 94 of Designing Experiences, create a persona with you as the target market.

The assignment must be completed in Microsoft Word or PPT and will include:

  • A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
  • Name this “person”
  • Provide a short summary description of him/her
  • Relevant behaviors
  • Demographics
  • Psychographics
  • Needs and pain points

As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.

Writing, spelling, and grammar matter; proofread your work before you post. Up to 10%-point reduction for writing errors.