I’m studying for my Business class and need an explanation.
This is an opportunity to create a customer persona using you as the example. Using the layout on page 94 of Designing Experiences, create a persona with you as the target market.
The assignment must be completed in Microsoft Word or PPT and will include:
- A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
- Name this “person”
- Provide a short summary description of him/her
- Relevant behaviors
- Needs and pain points
As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.
Writing, spelling, and grammar matter; proofread your work before you post. Up to 10%-point reduction for writing errors.