Provide a brief summary of the current position of your organisation, including its industry, position within the market, global reach and range of products.
(200 words approx)
Part 1: Corporate Social Responsibility
(400 words approx)
Identify two corporate social responsibility initiatives that your organisation highlights on its website. Use Stakeholder Theory (see relevant lecture slides in week 5 – 11 February on MOODLE) to evaluate who benefits from these initiatives, and to what extent.
Part 2: Operations Management
(400 words approx)
Identify two key issues in the management of quality in relation to products or services provided by your organisation. You may select one or two products/services to focus on. Describe what your organisation does to ensure quality management in its supply chain (see relevant lecture slides in week 26 Feb-4 March on MOODLE)
Part 3: Marketing
(400 words approx)
Briefly describe one brand that belongs to your organisation. Explain how it is marketed using various aspects of Brand Positioning (see relevant lecture slides in week 5-11 March on MOODLE)
Part 4: Human Resource Management
(400 words approx)
Analyse the messages on the Careers webpages of your organisation and look at a couple of job advertisements. Use relevant lecture slides from week 19-25 February (on MOODLE) to work out what incentives your organisation uses to motivate and reward employees. How effective are these incentives likely to be?
Conclusion
(200 words approx)
Summarise the key findings of your analysis of one organisation.
Research Guidance
Your report will be primarily based on:
• Your knowledge of module concepts gained from lecture slides and reading.
• Information borrowed and adapted from the webpages of your organisation
• Insights provided by up to date business and news sources that are directly relevant to your organisation.
ALL OF THESE SOURCES MUST BE CITED AND REFERENCING using Harvard Referencing conventions.
