Construct an EFE Matrix for Dicks Sporting Goods

I’m stuck on a Business question and need an explanation.


This assignment is designed to give you practice in identifying and evaluating external opportunities and threats that a company may face.


  1. Construct an EFE Matrix for Dicks Sporting Goods. (See Case 5 for background information on Dick’s Sporting Goods)
  2. Join the members of your group, and jointly prepare an EFE Matrix for Dick’s Sporting Goods. Make sure the factors identified are actionable, quantitative, comparative, and divisional (review Chapter 3).
  3. All team members participating in this exercise should record factors identified on the same template (Template provided).
  4. Submit only the EFE Matrix