case study

I’m studying and need help with a Management question to help me learn.

Please read the case and contribute to the discussion with your ideas and opinions about the following questions.

  1. Using the various personality characteristics discussed in this chapter, how would you describe Sir Richard Branson’s personality?
  2. Which specific perceptual biases can you describe that you identified as having an influence in the case?

Substantiate your answers with ideas from the lecture and textbook reading on the important topics of Personality and Social Perception.

This will also complement your team discussion on personality and other characteristics and will give you a head start for your upcoming reflection paper.