Case Study Questions

I need support with this Marketing question so I can learn better. Case Study

Mntrni is a mobile application that connects aspiring entrepreneurs with

experienced and successful mentors in lots of different areas and specialties. The

goal is to help them answer important questions and make crucial decisions. In the

beginning, the platform attracted mentors in entrepreneurship only, however, now

there are more than 30 mentors in 13 different areas. The process of booking a

session with a chosen mentor is done through the application only. When a new

client signs up, he/she will choose the area of mentoring, then choose from the

available mentors who have experience in that area, finally choosing the time of

the session. The mentors have the capacity to set the times for the mentees to

choose from as well as accepting or rejecting the sessions. The platform is looking

to expand soon and is currently looking for investors. Up to date, Mntrni had over

7500 minutes of free mentoring since its launch in November 2017

Assignment Questions

1. Build the ultimate buyer persona for Mntrni?

2. Suggest 3 to 5 different revenue streams ideas that will work with this

brand, you can use single or hybrid revenue sources and justify your

reasons for each.

Assignment Regulation:

The answer to every question must be at least 300 words

must apply “Times New Roman Font” with 1.5 space within their reports.

If the assignment shows more than 10% plagiarism, the students would be graded zero