case analyze

  1. What are the key characteristics of the wearable device market?
  2. What key competitive advantages relative to the wearable device market does Fitbit possess?
  3. What are Fitbit’s most significant competitive disadvantages or vulnerabilities?
  4. What competitive advantages relative to the wearable device market do the competitors named in the case possess?
  5. At which stage of the Product Life Cycle (PLC) is the Fitbit product line? NOTE: Make sure to use marketing concepts as well as evidence from the case to support your points in this discussion.
  6. What potential generic strategies for growth would be appropriate for Fitbit given its PLC stage?
  7. Based on your analysis of the above topics, compare and contrast each of the target marketing strategies below:
    • Wellness targeting of consumers, employers, insurers and wellness companies
    • Helping patients manage chronic diseases
  1. Select one of the previous target marketing strategies and develop recommendations for Fitbit to move forward on it. Make sure to address how you would tailor the strategy to capitalize on Fitbit’s strengths while minimizing the impacts of its vulnerabilities and the threats of key competitors in that segment.

(Don’t write too good. Using simple sentence and making some grammar mistakes.)


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Case Analyze

I’m studying and need help with a Management question to help me learn.

From 2011 until 2016, the employees of the Community Bank, Wells Fargo’s Consumer retail banking arm, opened 2 million unauthorized customer accounts and credit cards and sold products and services to customers under false pretenses in an effort to increase sales and drive up profits.

As you have observed while reading the case, there were many different problems at Wells Fargo: their sales practices, their internal control systems; their employee incentives, their risk management and control systems and their board structure. Underlying all of these is a flawed Structure, the key contingency factor that led to the widespread misconduct and later prevented it from being detected and eliminated.

As you consider the many concepts you have studied in Chapter 3, which are pertinent in this case? What do you believe caused these problems? What were the failures of control systems, at all levels, What allowed the dysfunctional behaviors to go unchecked? What was the roles of the Board? Why did they not intervene? What should be done to repair the damage and prevent such a crisis from ever happening again?

Please remember, these questions are just to spur your thinking. Your Case Notes should:

-Highlight a limited number of key points from the case (I am assessing your judgement in identifying what you think is important);

-Describe the major issue and offer solutions; and

-Apply course concepts form the Structure chapter to support your analysis.

If you wish, feel free to offer more current information on Wells Fargo. Here is a very brief, and very low-key overview of the Wells Fargo crisis from the Financial Times:

Wells Fargo scandal explained

2- Answer this question in one paragraph :

After a several years and several mistakes, in 2019, the Board of Directors of Wells Fargo finally found a new CEO, Charles Scharf, who had a long and successful career in the banking and credit card industry. Shortly after assuming his position, a headline in the February 12, 2020 Wall Street Journal announced “Wells Fargo Shuffles its Business Units.” According to the article’s author. Scharf overhauled the banks reporting lines in his first move “to stamp out the corporate structure implicated in its fake-account scandal.” (Eisen, WSJ 2/12/2020)

If Scharf had consulted with you prior to this overhaul, what structural changes would you have recommended and why?

Please remember to support your answer and comment on one of your classmates responses.