Can you answer this case question for me ?

I need an explanation for this English question to help me study.

  • Evaluate Antara’s service offering based on the components of the customer value equation.

Value= (Results Produced + Process Quality) / (Price + Cost of Acquiring the service)

Results Produced : What does Antara offers?

Process Quality : Is there high quality in design and lots of customization to meet needs?

Price : What does the customers pay?

Cost of Acquiring the service : What are they giving up by moving?