Campaign Photography

Help me study for my Film class. I’m stuck and don’t understand.

Campaign photography has been around since the 1960s. The photographs presented to the public play a role (directly or indirectly) in the voter’s ultimate decision at the poll. The photographer or photojournalist’s role is to document the candidates’ messages as well as the candidates as individuals. Both still and video photography are used in political TV and print ads. Traditionally TV and print political ads are highly valued in battle states and can close margins between candidates. This does not seem to be the case in the 2016 presidential election.

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