Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill 

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill | Feb 2, 2010. Read the book. Summarize the book, discuss what you learned from the book, and provide your thoughts.

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill

Choose one book from the following.  Summarize the book, discuss what you learned from the book, and provide your thoughts.

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill | Feb 2, 2010

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom and Morgan Spurlock | Sep 20, 2011

Contagious: Why Things Catch On Paperback – May 3, 2016
by Jonah Berger

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely | Apr 27, 2010

How We Decide Paperback – January 14, 2010
by Jonah Lehrer (Author)

The Choice Factory: 25 behavioural biases that influence what we buy
by Richard Shotton | Feb 26, 2018

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