Business Discussion

I need an explanation for this Management question to help me study.

Data is the new Gold

Emerging technology has assisted many cultures with securing their homes, allowing products to be bought online, and in many cases perform routine tasks, such as banking or video chat. However, technology companies, such as Amazon, has successfully used shopper habits to suggest relevant products, while other companies provide targeted ads. Should consumer privacy be considered second over consumerism or national security? Why or why not?