BU-251-IC1-20-FA Marketing II

I’m working on a Marketing question and need guidance to help me study.

Critics of “targeted marketing” strategies argue that this practice is discriminatory and unfair, especially if such a strategy encourages a group of people to buy a product that may be injurious to them or which they cannot afford. Attach 3 examples of printed targeted marketing which has been found to be harmful to the population viewing the advertisement. Explain why the advertisements are considered targeted marketing and what harm could be caused by the ads.

Remember to use a minimum of 350 words