assignment for innovation management

Help me study for my Management class. I’m stuck and don’t understand.

Assignment #6 it is in Chapter 8 of the pdf

Read the Case Study “And the Winner is Sony’s Blu-Ray…” Answer the following questions:

1. How did strategic alliances play a role in the success of Sony’s Blu-Ray. Be specific about the nature/type of the alliances and how they helped Sony. (2-3 paragraphs)

2. Car manufacturers have numerous alliances. Pick a car manufacturer. Look up information (Google or the library) on 2 alliances that the company keeps. What type of alliance is it? How has it worked? What are the specific risks in this particular alliance? Use citations to prove your point.



for the class discussion board

IP Theft and Universities

Why is this such a big deal?