I don’t know how to handle this Marketing question and need guidance.
Question 1. Opportunity identification
10 points maximum, answer should be no more than 1 page + figure/model.
Great Hub wants to develop a workshop to help their community members improve their
opportunity identification. Based on the articles by Hansen et al. (2011) and Ardichvili et
al. (2003), what recommendations can you provide Great Hub in regards to what such a
workshop should entail?
Question 2. Marketing strategy
20 points maximum, answer should be no more than 2 pages + figure/model.
Umeå School of Business, Economics and Statistics are developing a marketing strategy
to help them grow as a business school. The growth relates to a desire to broaden the
offering, adding new courses and programs to their educational offering. Your job is to
provide the management team with key insights related to what you think that they need
to consider as they are developing such a strategy.
Note: while Umeå School of Business, Economics and Statistics is, in fact, part of the
public sector, you do not have to consider its public role in your answer (i.e. for the
purpose of this question, you are to treat it as a company)