Advertising Plan

I’m stuck on a Business question and need an explanation.

  1. You can have the best product or service in the world but one of the keys to success is making your target market feel like they simply cannot live without it! Communication is key! This week you will develop your communication strategy Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? What will be your advertising message? Determine which communication tools you will use to convey your message.
  2. Identify your key marketing communication methods that you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.