741 Innovation Scenario Profile: Peloton

Can you help me understand this Business question?

Innovation Scenario Profile: Peloton

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

What are the customer problems/ pains/ needs and how does “pain-storming” help to advance the development of an innovation?

How does Peloton address customer problems in fitness and sports?

How does the company of your choice “pain-storm” and solve its customer problems and pains? Be sure to tell us what is the company of your choice that you are talking about.

Please be sure to note in your initial posts which readings you are referencing.

300 words for the discussion and 50 words for each response(two responses needed)